Exclusive | Post-Norah O’Donnell ‘CBS Evening News’ throws in ratings-Barbave on new anchors ‘Stodgy’

Rivamped â € œCBS Evening Newsâ received an appreciation of ratings of its first broadcasting after the anchor Norah O’Donnell-But media industry experts were expecting spike in eyeballs to be short-lived, calling the new anchor team ” Stodgy ”

“No one turned into” evening news “to see Nora because she was not winner. People were curious and were sampling on the show,” said a tall TV manufacturer for The Post, before lighting the Maurice Dubois anchors and John Dickerson.

“They looked old and strict.”

Their Monday debut withdrew to an average of 5.2 million total viewers – an increase of 14% from what was an average O’Donnell last year, according to the early ratings received from the post.

However, the program remained strongly embedded in the last place behind the ABC and NBC rivals.

“John Dickerson and Maurice Dubois are David Muir and Lester Holt of a poor man,” Chimed in a second network interior, referring to the evening news anchors in ABC and NBC, respectively.

The first source added: “They look like the ‘strange couple’ but the difference is that the ‘strange couple’ had chemistry.”

Calling the “uninterested” debut, another interior of the network noted that it would be “clearer” until Friday if the program manages to hold viewers.

A CBS News spokesman refused to comment.

O’Donnell poisoned the challenged show of ratings for five years before moving as part of a wide reconstruction of the night news format-the Tiffany network had pioneer under anchor Edward R. Murrow and Walter Cronkite.

During the O’Donnell mandate in the anchor chair, the show was immersed in approximately 25% in ratings, making Bump a welcome change on Monday.

Still holding that lump – however small – it’s a difficult action on the news on TV. When CBS fade Katie Couric as an anchor of Evening News, the show without a massive estimate of 14 million.

Of course, the watching habits on TV were healthier than then and the era of the great evening news network was still thriving. But with increased transmission and digital, the importance of night news has decreased.

The new format is the main mind of CBS News President Wendy McMahon, a former local ABC television newskeeper, and “60 minutes” executive manufacturer Bill Owens, who was tapped to execute the vision.

Part of this vision is to bring more deep stories to the broadcast, also reducing the top of the show with a cheaper talent.

Before debuting “Evening News”, Dubois anchored news for the New York network WCBS local station. Dickerson served mainly as a political correspondent for various CBS programs and had had some hospitable attacks on the morning show and “Face the Nation”, which did not back down.

“People don’t care who the anchor is the most. This star power is not that important, “said a network source.” This is a hope of the latest CBS gap to make good journalists and hope the viewers will climb. Their strategy can work. “

In his first two shows, the program conducted segments of how the Gaza war has helped attract new recruits to Hamas, an in -depth look at how a sick patient eventually turned into medical help in order to die and A story about the immigration and preparation of the Customs Implementation Agency ahead of its New York City raids.

A former TV news executive predicted that viewers would be turned off from reporting heavy enterprises in a 30-minute broadcast.

“I don’t think the audience has the ability to absorb a show led by many segments reporting,” the source said.

Another interior of TV said the problems were more elementary, stressing that there is only “a camera” to see two anchors, which looks “amateur” and that the group is “very dark”.

“The show looks like a local TV rejected,” the inner ended.